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SEO Content Audit

If you have your MIA, i.e. Market Insight Audit, (and a SEO tech audit, maybe) done, you might want to turn your focus next on the actual content and the ways in which content is represented in your site.

What Is a SEO Content Audit?

The SEO content audit is an in-depth research of the viability and competitiveness of your site’s content and backlink inventory from a SEO point-of-view.

This deepens the understanding of the current strengths and weaknesses of your content, identifies major content and backlink gaps and reveals the low-hanging fruits. A content audit provides guidelines for content development based on business potential and gives actionable and concrete tips in terms of content optimization.

Why Should You Have a SEO Content Audit?

SEO-friendly content and understanding the components of SEO-friendly content in today’s inbound-driven world is a must. Content visibility can make a business grow or lack thereof brakes the growth depending on the market dynamics (MIA).

This audit enables businesses of all kind to find new customers and audiences online by tapping into existing demand.

How Is a SEO Content Audit Done?

As said, the SEO content audit is preferably a continuum of the Market Insight Audit (MIA). Yet, it can also work as a standalone recommendation.

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The audit taps into the external search behavior insights (e.g. SearchMetrics), analytics (GA, Search Console) and crawl data (e.g. Screaming Frog) and combines these data streams into a digestible and actionable content development and optimization hit list.

If you also do a backlink audit, it will analyze the strength of the website’s backlink profile as compared to competition, flags wrong kinds of links and potential penalties and gives recommendations on how to improve the current status.

Why Nordic Morning?

We take pride in our work. Thus, we can boldly say that our expertise in both strategic and operational SEO is unparalleled. We have coached and optimized hundreds of websites with the focus on enterprise SEO.

We are true experts dedicated to grow your visibility and help you meet your business goals.

SEO Content Audit is part of the Digital Growth Engine

Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Digital Services

Digital services are naturally in the core of building and running digital growth engine. In order to drive growth and customer satisfaction, these services should be build and run by utilising customer centric and data driven customer insights. By utilising solutions from our 4 key offering areas, you are able build and run services that are customer centric and data driven.


Content is the key keeping brand together while running the digital growth engine. In order to drive growth and customer satisfaction, the content needs to be build and run from customer centric and data driven point of view. By utilising solutions from our four key offering areas, you are able to have content that is done according to your brand values and tone of voice, is personalised based on customer needs, can be scaled easily, is visible in search engines and engaging in social media.


The better the content, the easier the distribution of the content in all media while running the digital growth engine. Customer centric and data driven content provides excellent possibilities to earn media and have visibility for your own media but paid media is also needed to scale the business. By utilising solutions from our four key offering areas, you are able to scale your business in all media efficiently.

Data & Customer Insights

The better the technological infrastructure, the easier it is to make quantitative research and insights. These insights give an understanding about how customers have behaved but not necessarily why they behaved in a certain way. That is why also qualitative research and insights are needed to build and run digital growth engine. By combining quantitative and qualitative insights provided by solutions in our four key offering areas, you are able to be truly customer centric and data driven.

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